Our Story

Most jewelry brands start with a name and find a factory. We started with a bench. In 2008 the family opened a small jewellery shop on Shatou in Panyu, Guangzhou — the district where most of China’s silver work is still done — and spent the next decade learning what actually fails on a piece of jewelry after two years of daily wear.

That experience shaped the way we work now: we care more about a prong than a photograph, and we would rather talk you out of a design that will not last than sell it to you.

The short version

Timeline

• 2008 — Shatou Chenxiang Jewellery opens in Panyu, Guangzhou. Retail first.
• 2010 — Setting and polishing teams formed; the shop becomes a shop with a workshop behind it.
• 2011 — Moissanite added as a line, sold both as loose stones and finished pieces.
• 2012 — In-house sampling begins; the first customer-supplied drawings are made.
• 2013 — First export orders, through Alibaba International.
• 2015 — Workshop reorganised into separate setting, polishing and plating lines.
• 2017 — Lab-grown diamond line started; fancy shapes added to the stone inventory.
• 2018 — In-house photo and video studio; every design gets documented.
• 2020 — Holycome Jewelry Co., Ltd. established in Wuzhou; own factory goes into production.
• 2022 — Head office moves into the Jewelry E-Commerce Tower; showroom and office pass 1,000 m².
• 2023 — Multi-brand structure: HOLYCOME, HMOL, PH2, FGJ, BELLE.
• 2024 — Moissanite catalogue organised into a searchable archive by shape, size and setting.
• 2025 — Product video and photography library completed (24,000+ clips, 25,000+ stills).
• 2026 — 1,487 designs in the archive; customers in more than 100 countries.

Why we still make everything ourselves

Because the alternative is guessing. When a stone seat is cut by someone you have never met, a loose stone six months later is nobody’s fault and everybody’s problem. Doing the work in-house means a remake is our cost, and that changes how carefully the first one is made.

Who you are talking to

Founder Huang Jinjun still walks the floor. The design desk is three people; the setting bench is five; the stone office grades every parcel that arrives. When you email us, the reply comes from one of them, not from a call centre.

See it

We publish films of the workshop and a regional television interview on our films page, and the third-party test reports we hold on the certificates page. If you are ever in Wuzhou, the showroom is open by appointment.